Proposal prototype/Seeded data · simulated paymentsOpen evaluator guide
SADDLEDubai · Riyadh · London · France
FR2
S
SADDLE CONTROLGroup operations
All brandsUnited Arab EmiratesLast 30 daysSeeded + prototype
MK
Friday, 31 July

Executive overview

Gross demo sales331,8 AEDSimulated · all channels
Orders63 currently active
Known guests3One global identity
Average order55,3 AEDDemo commerce
Cross-brand mix

One group, distinct demand.

Seeded
Cafe
32%
House
28%
Truck
24%
Feels
20%
FYND
16%
Cherry
12%
Customer 360

Amal Al Mansoori

Demo persona
AM
2,678 pointsOasis tier · 4 wallet ledgers
Lifetime value
AED 1,842
Favourite brand
Saddle Cafe
Next booking
2 Aug · House
Open guest profile
Platform setup

Configure once. Operate as one group.

Brand, market, catalog, and Circle rules are managed centrally while every experience keeps its local context.

Prototype configuration · review mode
01
Brands & menus6 brands · 37 stores
Configured02
Markets & service4 markets · EN / FR / AR
Configured03
Circle & wallet3 offers · 4 separate ledgers
Live in demo
Experience setup

Brands, menus & channels

One configuration view for every brand world and its live commerce footprint.

Read-only prototype
BrandFootprintCatalogMarketsPublish state
Saddle CafeYour daily pause, poured beautifully.6stores22838 categories4configuredPublishedOpen
Saddle HouseCome for dinner. Stay for the story.2stores22426 categories2configuredPublishedOpen
Saddle TruckBold flavour, wherever the road leads.16stores7920 categories1configuredPublishedOpen
FeelsHealthy food reimagined. It just feels right.7stores14327 categories2configuredPublishedOpen
FYNDFynd the Little Moments.5stores17521 categories1configuredPublishedOpen
Cherry HouseTwo crafts. Taken seriously.1stores3411 categories1configuredPublishedOpen
AE
United Arab EmiratesDubai · AED
Locale
en
Tax
VAT included
Enabled
SA
Saudi ArabiaRiyadh · SAR
Locale
ar
Tax
VAT included
Enabled
GB
United KingdomLondon · GBP
Locale
en
Tax
VAT included
Enabled
FR
FranceParis · EUR
Locale
fr
Tax
TVA incluse
Enabled
Loyalty setup

Saddle Circle & member wallet

Group-wide membership rules with brand-specific rewards and auditable balances.

Open customer view
Active program

Saddle Circle

Shared across all 6 brands and 4 markets.

Live in demo
Cross-brand earningOne balance follows the member
Pay with points20 points = 1 currency unit
Receipt claimsReview states and duplicate protection
Member giftingWallet-to-wallet demo transfers
Tier pathOasis0 pts
Next tierHorizon4,000 pts
Separated wallet ledgers
Stored valueGiftsPromotionsRefunds
Offer configuration

Rewards catalog

3 active
FeelsThree-day glowChallengeactive
All Saddle brandsA coffee, anywhere650 ptsactive
Saddle HouseDessert is on us900 ptsactive
Audience, placement, cost, and state are centrally governed
Live commerce

Recent orders

Open Staff queue
OrderGuest / brandChannelStatusTotal
SD-238346lun. 24 août, 11:50Amal Al MansooriSaddle TruckpickupOrder received28,8 AED
SD-815322mer. 5 août, 13:50Amal Al MansooriSaddle Cafeon-tableOrder received20 AED
SD-994208mar. 4 août, 21:29Amal Al MansooriSaddle HousepickupOrder received67 AED
SD-2048ven. 31 juil., 12:08Amal Al MansooriSaddle CafepickupIn the kitchen63 AED
SD-2047ven. 31 juil., 12:05Amal Al MansooriSaddle Truckdrive-thruOrder received73 AED
SD-2031mer. 29 juil., 9:32Amal Al MansooriFeelspickupCompleted80 AED
Governance

Latest audit events

Immutable demo log
Demo customer

created · order order-7dd5d6fe-2f81-4510-b3f1-bae2f3c9f153

Control Center operator

campaign published · campaign campaign-circle-always-on

Control Center operator

promotion activated · promotion promotion-circle-member-welcome-10-0168e7

Control Center operator

experience published · content content-home-hero

Control Center operator

experience published · content content-home-hero

Control Center operator

channel availability published · item item-cafe-uae-croissant-83bf4bcb7d

Control Center operator

channel availability published · item item-cafe-uae-croissant-83bf4bcb7d

Demo customer

claimed · circle_challenge table-set

Added to your orderView order